Promo Card: Mountain Christian Church
CHALLENGE: The Young Adults branch at Mountain Christian Church needed a new approach to reaching their target audience of non-church attenders, ages 19-29. They also needed to dispel any concerns of not "fitting in" or "belonging" in a church setting. Beyond that, the challenge was covering a wide range of people groups on a 3.5x2 inch card.
RESULT: With current events being filled with so much tension, I really wanted to acknowledge potential fears of judgement before guests stepped through the door. I chose to do a check list of both serious and playful categories, trying to ensure everyone could relate to at least one. All the boxes are checked, indicating that people in every category are welcome and already attending, therefore preventing the feeling of being a misfit and communicating that all are welcome at all times.
Lifestyle stock photos from Adobe Stock and Unsplash.com: James Thew and Apollo Photography (listed in order of appearance).
