• RESEARCH GOALS
    ?

    WHY JEWELRY
    WHAT'S THE EMOTIONAL CONNECTION
    WHAT IS MISSING

  • LUXURY   .   TRAVEL    .    MULTI-FUNCTION   .    CUSTOMIZABLE
    BRAND POSITIONING
    MARKET OPPORTUNITY SPACE
  • BRAND IDENTITY
    WHO   WHAT    WHY   HOW

    WOMEN   .   HOME & ON THE GO   .   SELF-IMPROVEMENT   .   INDIVIDUALITY
  • RESEARCH
    USER NEEDS

    ORGANIZATION   .   TRANSFORMATION   .   SELF-EXPRESSION   .   VERSATILITY 
  • REASON FOR BEING
    BRAND VALUES -> ATTRIBUTES

  • SUPERLATIVE       .       PROVOCATIVE        .       DESCRIPTIVE       .       IMPERATIVE
    TAG LINE
    UNEXPECTEDLY GLAMOROUS  .   HAVE IT ALL   .   SIMPLY PUT TOGETHER   .   FIT THE PURPOSE
  • SHANI       .       CHIC        .       CLICK       .       CLIQUE
    SHIQUE

    FOUNDER’S NAME   .    FASHIONABLE    .    MODULARITY    .    EXCLUSIVE
  • LOGO IDEATION
    POINT OF PURCHASE

    TAG AESTHETICS
  • SWATCHES
    COLOR MATERIAL FINISH

    FABRIC     STAINLESS STEEL     WOOD

  • PRODUCT DEVELOPMENT
    IDEATION

    REFINEMENT
  • TESTING EXPANDABLE CONCEPT 
    WORKING PROTOTYPE

    WOODWORKING
  • FROM 2016 TO 2017 
    FURTHER DEVELOPMENT

    WOODWORKING TO BRANDING
  • PRODUCT VIEWS 
    TECHNICAL DRAWINGS

  • AT HOME AND ON THE GO 
    HOW IT WORKS

    MODULARITY 
  • JEWELRY PAGES
    FEATURES

    HANG, PLACE, AND POKE