RESEARCH GOALS
?
WHY JEWELRY
WHAT'S THE EMOTIONAL CONNECTION
WHAT IS MISSING
LUXURY . TRAVEL . MULTI-FUNCTION . CUSTOMIZABLE
BRAND POSITIONING
MARKET OPPORTUNITY SPACE
BRAND IDENTITY
WHO WHAT WHY HOW
WOMEN . HOME & ON THE GO . SELF-IMPROVEMENT . INDIVIDUALITY
SHANI . CHIC . CLICK . CLIQUE
SHIQUE
FOUNDER’S NAME . FASHIONABLE . MODULARITY . EXCLUSIVE
PRODUCT DEVELOPMENT
IDEATION
REFINEMENT
