When Bays Brewery came to us to help them launch Torbay’s only brewery, we began an extensive branding programme. We have developed their brand identity and a raft of other promotional material. Our specific expertise in the drinks and beverages market has been utilised to the full by Bays as we have developed the required pump clips and bottle labels, through to extensive point of sale materials, livery, uniforms and signage. Fuel has worked closely with the Bays team right from their start-up to evolve the brand's communications and is currently developing pump clip designs for new products. Bays have won Best New Business at the South Devon Excellence Awards and Federation of Small Businesses Awards, as well as numerous brewing awards – something we are all very proud of here at Fuel.