NIKON | UK Style Guide
While working at DCh [Doner Cardwell Hawkins] I was asked to create a style guide for Nikon UK. With Nikon International having a style guide of over two thousand pages, the local UK resellers and Nikon staff were finding it too complicated, and it was left on the shelf. They needed a more accessible and simplified version that people would actually use. I slimmed it down to about ten pages, with the bare basics of logo and colour use, and also developed sub-logos, and banner / shirt / display designs for small exhibitions and retail exposure.
While working at DCh [Doner Cardwell Hawkins] I was asked to create a style guide for Nikon UK. With Nikon International having a style guide of over two thousand pages, the local UK resellers and Nikon staff were finding it too complicated, and it was left on the shelf. They needed a more accessible and simplified version that people would actually use. I slimmed it down to about ten pages, with the bare basics of logo and colour use, and also developed sub-logos, and banner / shirt / display designs for small exhibitions and retail exposure.
