Grace Giordano's profile

Personal Branding System

This system is designed to represent me in the professional world, and as such, I took a great time and care to develop them. All told the total process for the creation of these pieces took around ten months and saw many ideas, iterations, and concepts come and go until I finally realized that it was far more important to let my accomplishments speak for themselves and try and create a simple, clean system with clear typographical hierarchy that would support and highlight my achievements rather than distract from them with pictures or graphics. I also spent far too long fussing over the spelling, line length, appropriate typeface (Adobe Caslon for my nameplate and Brandon Grotesque for the body text) and em dashes, en spaces and other minute details. In short, I took the greatest care with this project as I knew it had to represent the care I take in all my work and stand up under the intense scrutiny of the job market. 
Personal Branding System
Published:

Personal Branding System

Published:

Creative Fields