The Tulip
Live Brief by M&S: Redesign the packaging for home delivery flowers. Customers often complain about getting flat and wet bouquets. The packaging must give them a wow moment, and be easy to assemble and disassemble.
My Solution: Easy to assemble packaging for Marks and Spencers Flower Home Delivery service. The compact net design prevents wastage, but still allows space for different sized bouquets, branding and personalization. It gives customer a wow moment when opening because it has different stages and when opened it forms a heart.
One out of five finalists to showcase work at M&S headquarters in Paddington, London.
