I was approached to develop branding and packaging design for the client’s new venture – the Latté Lab. The client had identified their audience as being aimed at primarily at café owners and frequenters that wanted to have more options for caffeine-free lattés. Returning to the traditional meaning of latté as ‘steamed milk’ rather than café latté, they needed branding and packaging that would sell to customers that were after a healthy, organic and delicious option, rather than the standard sugar-filled syrup chai lattes.