Belmont Public LibraryBrand Identity
“A library in the middle of a community is a cross between an emergency exit, a life raft and a festival. They are cathedrals of the mind; hospitals of the soul; theme parks of the imagination. On a cold, rainy island, they are the only sheltered public spaces where you are not a consumer, but a citizen, instead….”
Unquiet, please! The Belmont Public Library is embarking on a new communications program to seize a moment of admirable growth, focus the community on the library’s central and collaborative “town square” role, underscore the opportunities that a new library can afford, and, like libraries around the world, reflect the complex information demands of the 21st century. In a community in which 65% have library cards, the existing and new Belmont Public Library benefit from an aware and actively engaged citizen base. The objective of the new brand is to deepen community engagement with a consistent, outward facing, warmly welcoming image that acknowledges historic strength and confidently asserts a big, new vision.
The Belmont Public Library is both a gathering place and gateway. Featuring this community focus is a wonderful advantage in a town known for its family homes, historic fruit and vegetable greenhouse commerce and symbolic cornucopia of opportunity. Today, the long-standing institution of the Library is both a physical destination and a conceptual commons, particularly as content and programming expand to encompass new technologies. At its heart, the Library will continue to be a door to individual and collective literacy, discovery and growth. The new brand—logo, messaging and visual assets—express the rich potentials of access within the Library and with the world.