Fruit by the Foot — Replacements
Imagine a world where kids could go around and change anything they wanted into delicious ropes of Fruit by the Foot. Sure, it'd start out fun, but would invariably end in terror... and diabetes. Enter the Replacement Help Center, where victims can go for support. To raise awareness, we created a series of videos that tell the heroic stories of various Fruit by the Foot replacement victims. Be strong. You are not alone.
Oh, the humanity. Side note: we made this kid shave off his mustache. A hard but necessary decision.
"Playing hurt" is one thing. Playing with sugar arms is another thing entirely. Champion, don't stop.
Even nature, it seems, has fallen pray to these kids' sugar lust.
Boom, baby. Boom.
