West Elm Furniture Design
Design Research, Product Design
Design Research, Product Design
west elm is an upscale retail store that features contemporary furniture designs and other housewares. dh studio worked with west elm to develop furniture concepts for the way people use and live with technology. We conducted research to better understand existing and emerging trends around technology use in the home. From our research we uncovered insights that lead to new product offerings. One key insight centered around the fact that laptops are commonly used in living rooms, but don’t have a great place to be stored while not in use, and when they are being used it is often in strange postures and uncomfortable ways. dh studio designed an ottoman concept and coffee table concept around this idea and worked to develop renderings and technical drawings for each concept.
