Clean & Clear
This the biggest and most prestigious brand that I handle at DDBMudra. This brand has literally grown and blossomed under my watch. From sales of approximately 30 crores in June 201 … the brand has grown to over 150 crores already. All of this has happened on the back of a slew of new product launches that i was involved in. Primarily TV led; I was also able to get the brand do some radio spots. This is the first time, any region, any where in the world did radio spots for Clean & Clear.
This the biggest and most prestigious brand that I handle at DDBMudra. This brand has literally grown and blossomed under my watch. From sales of approximately 30 crores in June 201 … the brand has grown to over 150 crores already. All of this has happened on the back of a slew of new product launches that i was involved in. Primarily TV led; I was also able to get the brand do some radio spots. This is the first time, any region, any where in the world did radio spots for Clean & Clear.
The work done by me on this brand is looked up to by various folks within the region and the world. Films done for the brand in india are adapted by the region. In fact, I now also manage some projects for the brand for the Asia region. I have done this for DDB Indonesia and recently for DDB Far East - Bangkok.
Agency: DDB Mudragroup
Black Head Scrub: Ghar mein parlour
This is was my first film for the brand when I joined DDB Mudra. The basic story had come through in research - for me this film was my initiation into the world of Clean & Clear. And the start of my long and meaningful partnership with director Eden Tyler.
This is was my first film for the brand when I joined DDB Mudra. The basic story had come through in research - for me this film was my initiation into the world of Clean & Clear. And the start of my long and meaningful partnership with director Eden Tyler.
Black Head Scrub Radio
This is the first radio spot ever done for the brand. The spot was based on a fresh insight that we thought of - keeping the medium of radio in mind. Blackheads on your nose will always play on your mind.
Black Head Scrub - Testimonial Series - I
We created a series of testimonials based on all the footage that we had leftover from shooting the main blackhead scrub TVC. This is a peculiar Eden Tyler legacy. The director shoots so much that we have enough material to create these small ten seconders.
These films were based on the results of a user survey that the client had - we used the findings to create three different ten seconders.
TESTIMONIAL SERIES - II
This was the second ten seconder that we created. we used all the splash shots to tell the daily use story.
TESTIMONIAL SERIES - III
This was the third ten seconder that we created. This one was based on users recommend the product to their friends.
Foaming Face Wash:
This is the base cleanser from Clean & Clear. It is also my best film done on the brand. This film has many firsts for the brand Clean & Clear. See comment below each film to know more. I learnt a lot during this shoot - the film was shot by Eden Tyler.
This is the base cleanser from Clean & Clear. It is also my best film done on the brand. This film has many firsts for the brand Clean & Clear. See comment below each film to know more. I learnt a lot during this shoot - the film was shot by Eden Tyler.
FOAMING FACE WASH TVC - this film was shot in Goa. It was the first Clean & Clear film to be shot outside a home. It was the first Clean & Clear film to break free of a problem solution format. It was also a first to show the girls have unrestrained fun - where the product enables all this.
NEW YORK EDIT - BEST FRIENDS FOREVER - This was an edit we created from all the footage that we had from the main film shoot. It is the best video to describe what two best friends would do throughout one day. This was voted as best in class, best in the world in a regional brand summit.
Black Head Scrub: Camping
This is was the second film done on Blackhead Scrub. In this one, we took the film outdoors. We managed to do a washing sequence outside of the bathroom. We also shot the film outside the country - in Shankaraburi - on border of Thailand and Burma.
This is was the second film done on Blackhead Scrub. In this one, we took the film outdoors. We managed to do a washing sequence outside of the bathroom. We also shot the film outside the country - in Shankaraburi - on border of Thailand and Burma.
MAIN TVC - This film takes the blackhead scrub idea forward in a camping environment.
10 SECONDER - SHOWS RESULTS FROM DAY ONE - This is my favorite film in this project. Actually, this film did not exist on paper, but was created on the edit table. This is shot on phantom at 1000fps … and the slow motion zoom in is created by literally wanting the zoom lens till it breaks. The Thai DOPs actually call it the j shot for obvious reasons!
10 SECONDER - GENTLE ENOUGH TO USE EVERYDAY - This film has been brought to life by the director. he has used the location to the fullest, and also used the best friends in a very good manner. Truly brings out every day use very well.
Morning Energy Face Wash
We launched this face wash with a new campaign and a new idea: The face wash woke up your skin, you find new ways to wake up your best friend! We made two TV commercials.
We launched this face wash with a new campaign and a new idea: The face wash woke up your skin, you find new ways to wake up your best friend! We made two TV commercials.
MORNING ENERGY FACE WASH TVC - The first TVC. These films were shot with last year's winners of fresh face contest
MORNING ENERGY FACE WASH TVC - The second TVC. These films were shot with last year's winners of fresh face contest
Clear Fairness: College Fest
This is the latest film that we have done on the brand.It is for their new Clear Fairness Cream
This is the latest film that we have done on the brand.It is for their new Clear Fairness Cream
CLEAR FAIRNESS CREAM TVC - The latest film done for brand. High impact, high energy, high octane … based in a college festival.
Fresh Face Contest
This was one of the biggest activation ideas undertaken by the client. It is in the fact the biggest back-to-college activation idea. Run in collaboration with the Time of India - Fresh Face has gone from strength to strength. Our role as the ad agency was not just creating the ads; we also had to train, video and still shoot all the city finalists, do an acting workshop over two days and finally select the two girls who would then become the face of the brand for that year
This was one of the biggest activation ideas undertaken by the client. It is in the fact the biggest back-to-college activation idea. Run in collaboration with the Time of India - Fresh Face has gone from strength to strength. Our role as the ad agency was not just creating the ads; we also had to train, video and still shoot all the city finalists, do an acting workshop over two days and finally select the two girls who would then become the face of the brand for that year
FRESH FACE - ONE TVC - this film was done in a tearing hurry. We were actually at a shoot for another film for the client when they briefed us about this film. We created this film out of the rushes of previous films. the device of the TV frame around the girl was also used in press ads that were shot.
FRESH FACE - TWO TVC - this film was shot with the winners of the previous year's fresh face contest. It was the first time - these girls had acted in a TV commercial. They did a very competent job.
FRESH FACE - TWO PRESS ADS - For the second year of the fresh face contest, we were able to shoot press ads with the previous year's winners. We had the central idea of a star. Fresh face was your chance beomce a star
FRESH FACE - TWO PRESS ADS - This is the second ad in the series. This one encourages people to vote for the fresh face winner from their city
FRESH FACE - THREE PRESS ADS - The fresh face contest is now in its third year with Clean & Clear. We shot the press for this year with last year's winner Tridha and Vaidehi. The main idea for this year - come in the spotlight. The idea has been used in press, and very interestingly in TV for this year.
FRESH FACE - THREE PRESS ADS - This is the press ad for voting phase
Clear Fairness 2013
This is where copy will be written to explain the concept
Foaming Face Wash 2013
This ia where the copy will be written to explain the concept
