A small courier company making big waves in the small goods transport sector. Ziggy’s Transport Services is the offspring of the family business Anglo Austrian Transport.

Initially the brief was to design for Ziggy’s company alone. This soon expanded to incorporate the AAT. Taking stock of what both companies did I developed unique and powerful identities that represented their individuality and combined strength

The strong and dynamic form of the letter ‘Z’ was a perfect solution to the problem. It symbolized the start and end of a journey which is the essence of all transport.

Progressing the idea further and incorporating the idea of delivery and return, arrowheads were added. Developing further the idea of movement back and forth the arrowheads were separated, reversing out the ‘Z’ in between the two arrows unified both elements and reinforced the ‘Z’ at the same time.

This strong identity works across all media; print, product, signage and web.