Done as a re-branding and advertising campaign for the Boston Design Week this poster series and accompanying motion graphics piece are intended to move the company forward by expanding its profile and giving them an identity they can use as they grow and expand into a larger, more national event. The event's overall look and feel is inspired by Boston Design's unique connection to tech and start-up culture with collage elements including HTML code and a motif inspired by circuitry. The event's color scheme is directly influenced by CMYK printing.