Located in Ballymena Co. Antrim, Slemish Market Garden sells plants, vegetables, fruits, preserves and oils. Either sourced locally or grown on site. This versatile family business has developed a strong following and loyal customer base.
The visual identity design itself bridges both heritage and contemporary aspects. The core of the approach is the typeface Bery Roman in combination with a roundel—proudly displaying 'Slemish Market Garden Ballymena' surrounding the ornate, floral 'S' of Bery Tuscan. A simple yet specific colour palette of green, black and white is used throughout. Combined with a grid pattern that also functions as the basis for hand written labels.