jet blue
Brand redesign
Brand redesign
New identity for jet blue carries the notion of fluidity, pace and taking off. Despite the brand’s name, dynamic shapes are “sunny” yellow implying airline’s friendly atmosphere and easy-going attitude.
Boarding pass changed places with boarding wrist band, more convenient way for passengers to keep track of flight information. It is scannable, so all a passenger needs to do is show a wristband when boarding. No more looking for boarding passes that are easily misplaced!
