![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ecd63e49017747.5cbab064dda17.gif)
Logo Animation
Nickel: The Allowance that Teaches
A new approach to childhood financial education that helps kids
learn about money by actually using it. Nickel is a part mobile app and part debit card service that teaches teens make better financial decision
Approach:
The identity needed to be both attractive to teens and adults. Our approach was to tie the concept back to building blocks, the very core parent teaching element. This is represented through the Visual Identity System in bright color overlays and stacking shapes.
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/50739649017747.58b6812e80305.jpg)
Logo Color Application
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bfdba749017747.58b3c8b2f061e.jpg)
Business Card Design
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/da0d4f49017747.58b3c8b2ed54a.jpg)
Mobile App Icons
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c0533349017747.58b3c8b2ef596.jpg)
Supporting Graphics
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/26e16249017747.58b3c8b2f0e3b.jpg)
Credit Card Mailer / Holder
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d9748f49017747.58b3c8b2ee7e1.jpg)
Brand Stationery
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/87cadd49017747.58b3c8b2f291f.jpg)
Business Card Emboss Detail
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fbf9da49017747.58b3c8b2efde5.jpg)
Brand Identity Guidelines / Standards Manual
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/35c30849017747.58b3c8b2eed00.jpg)
Supporting Graphics
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2d797f49017747.58b3c8b2f170f.jpg)
Credit Card Design
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0a84a649017747.58b3c8b2ee2b0.jpg)
Promotional Postcard
![building blocks animation logo Logotype custom type overprint layers vector fanancial logo reveal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/35248349017747.58b3c8b2f1fd0.jpg)
Brand Wild Postings