Fortune Masks
Client: Celcom | Agency: M&C Saatchi | Year: 2011
12 festive Celcom Mobile Broadband USB Sticks featuring zodiac-inspired animal masks were developed for Celcom Broadband’s Chinese New Year promo. Users simply choose the mask that best represents their character, record their message and share it with friends and family, who are invited to make a purchase or create their own Fortune Mask messages. Celcom Mobile Broadband USB Stick sales rose by 15% to 40,000 a month as a direct result of the campaign.
Role: Ideation, website design.
Client: Celcom | Agency: M&C Saatchi | Year: 2011
12 festive Celcom Mobile Broadband USB Sticks featuring zodiac-inspired animal masks were developed for Celcom Broadband’s Chinese New Year promo. Users simply choose the mask that best represents their character, record their message and share it with friends and family, who are invited to make a purchase or create their own Fortune Mask messages. Celcom Mobile Broadband USB Stick sales rose by 15% to 40,000 a month as a direct result of the campaign.
Role: Ideation, website design.
