Misfit moment videos will show highlights and blooper clips recorded by the footage team during the commercial production process at Misfit Ad Agency. This particular introduction animation is the final draft of my concept, which features an active background animation with more dynamic camera movement in addition to the focal animation.

The static Paisley design used in the first draft of my Misfit moments introduction clip was taken from Illustrator to After Effects where I was able to animate its evolution. The movements added through After Effects are meant to emulate natural growth with this flat graphic.