A truly joined up CRM campaign. Re branding for Virgin Media customers.
Virgin Media wanted to reduce churn in the period between new customers signing up and them receiving their TV, broadband and Landline services. The campaign takes the customer on a journey from installation to getting the most out of their service, with helpful hints and tips. All building a relationship that other service providers fail to do well.

Rolling out through emails and DM to new customers, as well as through a new website. Senior Team at Rapp UK