SODA BLOC - STREET ART TREND
This was the first shoot and catalogue we ever put together for the launch of the SODA Bloc brand. We introduced the brand personality and positioning through multiple touch points including a lookbook, the launch of the brands social media platform and catalogues in-store.
I was responsible for art direction, design of the online lookbook, over-seeing the design and copy of the print catalogue and ensuring social media identity and tone was aligned.
Art Direction and Magazine Layout : Megan Rowe
Typography: Clinton De Goede
Copywriting: Megan Rowe & Heidi Bosshard
Photographer: Bryan Powell
Stylist: Virginie Bleyaert
Agency: Wisdom & Youth
This was the first shoot and catalogue we ever put together for the launch of the SODA Bloc brand. We introduced the brand personality and positioning through multiple touch points including a lookbook, the launch of the brands social media platform and catalogues in-store.
I was responsible for art direction, design of the online lookbook, over-seeing the design and copy of the print catalogue and ensuring social media identity and tone was aligned.
Art Direction and Magazine Layout : Megan Rowe
Typography: Clinton De Goede
Copywriting: Megan Rowe & Heidi Bosshard
Photographer: Bryan Powell
Stylist: Virginie Bleyaert
Agency: Wisdom & Youth
I designed small illustrated graphics for the catalogue, Including the 'whatever' heart, the bruger, the pizza print, the watermelons and the donuts. Some of these illustrations also appear in SODA Bloc stores nationwide
