Challenge:
Create a set of posters to show the opening of a new architecture and design firm called The New Modernists. A small studio based in New York City needed to spread the word about its company. As implied by its name, it deals with using the modern style to solve the design problems it is faced with.
Approach:
Understanding what the company represents was the key goal of each poster. Getting the attention of onlookers along with curiosity of the group was key. Drawing from modern inspirations, the posters will show an abstract work along with limited type.
Solution:
A play on angles, depth and proportions helped create this illustration. Subtle layers of transparent colors create an interesting poster that is aesthetically pleasing. Upon closer examination, the viewercan see that the initials of the studio are inside the illustration. The only type on the poster is the name and location. Since the posters only are distributed in very close proximity of the studio, one must walk over and check out the place.
Create a set of posters to show the opening of a new architecture and design firm called The New Modernists. A small studio based in New York City needed to spread the word about its company. As implied by its name, it deals with using the modern style to solve the design problems it is faced with.
Approach:
Understanding what the company represents was the key goal of each poster. Getting the attention of onlookers along with curiosity of the group was key. Drawing from modern inspirations, the posters will show an abstract work along with limited type.
Solution:
A play on angles, depth and proportions helped create this illustration. Subtle layers of transparent colors create an interesting poster that is aesthetically pleasing. Upon closer examination, the viewercan see that the initials of the studio are inside the illustration. The only type on the poster is the name and location. Since the posters only are distributed in very close proximity of the studio, one must walk over and check out the place.
Flyer as collateral
::Inside::
::Outside::
