Creatively re-launch Grand Café coffee to improve engagement with current and new customers.
There are over 10,000 customers using Grand Cafe in the UK. Despite this not many people are actually aware of
Grand Cafe. This campaign is aimed to put their name out there and promote the social and economic benefits of
certified coffee, whilst providing a feel good factor and peace of mind to the customers who buy it.
Grand Cafe. This campaign is aimed to put their name out there and promote the social and economic benefits of
certified coffee, whilst providing a feel good factor and peace of mind to the customers who buy it.
Our coffee packaging consists of our coffee paintings. The names of the different coffees written in the language
of the country in which the coffee is made. This packaging is called Heli Kaara which is Malaysian for Traceable.
of the country in which the coffee is made. This packaging is called Heli Kaara which is Malaysian for Traceable.
This packaging is called Rang Cham which is Vietnamese for Slow
Roasted.
Roasted.
This packaging is called Sustainable and is written in Spanish.
My challenge was to visually re-think and revitalise the brand, creating designs that will not only communicate what great coffee Grand Café is, but also the good that it does.
