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Logo and book cover design for an author out of Alabama named Dee Lauderdale. We met through another client I had and worked together to get his project branded and print ready. Dee travels across the country speaking to college football teams about the importance of being great men as well as great athletes.

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After working through some initial drawings, we landed on three different designs that I loosely mocked up as book covers.

Once we decided on a logo, we went through some color schemes and I created a few social media tiles for him to use as his book launch approached.

Dee wanted a clean, simple cover. After walking through a dozen or so ideas, we narrowed it down to these three.

In the end, Dee really wanted a bright cover that would catch peoples eye. He also loved the logo reoccurring over and over again because it symbolized the importance of having a great community of people around you dedicated to doing the same thing.