Video Ad Creation
"REM" Network Commerical Concept
The logo, visual style, and video representation of a TV station identity
A brand logo and animated television bumper for a new cable channel called the REM Network. The logo functions for both print and broadcast applications while simultaneously evoking the channel's psychological, scientifically stimulating programming. The 15-30 second film aims to entice a youthful, imaginative, intellectual college student audience with an illustrative, animated stop-motion style. It displays the very active, intense state of dreams bustling in our minds, while our eyes move with a rapid shifting motion. REM is an imaginative network, which hosts documentary programs similar to the Discovery channel and BBC networks, concerning the analysis of dreams, dream interpretation, and what happens to the brain during REM sleep. The artwork style is very sketchy and gestural, giving the Television channel its distinct identity.
Commercial Video:
Gif Preview:
Storyboard Concepting:
Rough Sketches:
