Community Branding: Little Five Points, Atlanta GA
This project was inspired by Little Five Points, a distinctly ecclectic commercial district in Atlanta, Georgia with an alternative culture vibe. We created an [anti] brand that not only reflected the spirit of the community, but could be used to reinforce the community from within. We distributed collateral publicly and to local business owners, all of which communicates the simple message, “Thank you for being you, because you are a community of individuals. So keep it up, and spread the love in Little Five.”
Big Thank you to design collaborator Cameron Searcy (www.cameronsearcy.com) and photographer Artem Nazarov (www.nazarovphoto.com) for their thoughtful and skillful contributions to this project.
This project began as a genuine expression of our own, to the community of Little 5 Points, Atlanta. We put up flyers around the area as the best means we had to give our thanks. The response we got from the community made us realize the need the community had for a tangible way to express their community pride and mutual appreciation.
Big Thank you to design collaborator Cameron Searcy and photographer Artem Nazarov for their thoughtful and skillful contributions to this project.
