Packaging Design
This wine was inspired by the Punk Rock movement as way of interpreting how wine is consumed and appreciated. It challenges preconceptions about the wine drinking experience, by immediately influencing the mode in which the wine can be poured. Limiting the grip of the bottle to the neck, creates an awkward interaction that puts each drinker in the position of novice, and encourages a reliance on instinct over expectation.
Art Direction: E.P. Miller / Hank Richardson
