Brenda Farias's profile

Boston Design Week Rebranded

Brenda Farias
•
Boston Design Week: Rebranded & Awareness Campaign

boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
The new logo I designed was heavily influenced by the bauhaus movement as well as the MBTA transportation system. These sources of inspiration helped me create a logo that could represent a local event but still feel grand and worldwide.
boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
The letterforms are bold and iconic, which allows the me to use them alone an still feel like a recognizable symbol.

boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
I designed and alternate logo on a black background.
boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
boston design week design festival Rebrand motion graphic MoGraph kinetic typography brand identity Brand awareness
I designed this video focusing on kinetic typography. I used Adobe After Effects. This video was shared on twitter by Tony Fusco himself, the man in charge of Boston Design Week.
Boston Design Week Rebranded
Published:
Brenda Farias's profile

Owner

Brenda Farias's profile
Boston, MA, USA

Boston Design Week Rebranded

I was challenged by my professor to recreate a brand Identity for Boston Design Week. After I created a stationary set and a website mockup, I wa Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives