This project was made in the agency By in 2017.
Context
Bynd is a company that structures real estate opportunities in Portugal, acting in the Lisbon metropolitan area.
Idea
Taking the word "Bynd" as a starting point, we aimed to reflect the company's business - its ability to connect the right people to take advantage of opportunities and develop business driven by experts - and we did it through the link between points.
Inspiration
Our graphic inspiration came from the elastics game, which uses reference points - nails - on a grid to draw shapes and patterns. Through this grid, we built our own alphabet, which was used to develop the brand and its visual universe.
