From the initial start of the project, the idea was to create a story behind each individual ad. Dreaming tells a story of a child longing for a family. Taking this creative and way of setting up a design was a different approach that wasn't originally a part of the process. The stories came from videos or articles told by previous foster children and therefore the ideas began to flourish. The project demonstrates a process that evolved into a new way of thinking and gathering of fresh ideas.

The vision behind this testimonial ad was to display "the want" these children have for their mother.  The love testimonial ad tells a story of a child writing a letter or note as children do but instead of this note being written to their biological parent or even foster parent this child doesn’t have the one person to share that moment with. 

Nurture 

The creativity behind the nurture ad came specifically from the story told by Lydia Joyner.  Because of her touching story, we felt it would be a great idea to find a way to share her story. The child in this picture dragging the teddy bear down the road is shown as a representation of the feeling a child has when they’re moving from home to home. With the help from Cedars, these children won’t have that feeling any longer.