Problem: Help a NPO get more donations through a digital and physical campaign.
Idea: Make people aware of the issue or need of the cause and the very existence of the organization. We found out about other issues, like the graphic visuals of their website and logo, which make it look like an amateur organization, when it actually has national relevance.
A few studies for a new logo, as the one that is existent looks dated and confusing. The final design was made by Maria Cristina Mendes.
Study for the infographic: information needed and layout
The poster as an infographic makes it easier to understand the cause and the needs.
'Thank you letter', signed by a member of the NPO. More personal and easier to relate to.
