Challenge:
Create an ad campaign for the company Simple Shoes. Since the current trend of all corporations is to use the selling point of being “green”, Simple Shoes must escape the overdone and show how they are actually the real deal in the eco friendly market.
Approach:
By sticking out of the mundane overused “green” term, Simple Shoes will target the up and coming generation of environmentalists, as well as keeping the loyal consumer base they have had for years.
Solution:
Using the idea that Simple Shoes is so eco minded that plants will literally grow right out if them, shows how much the company cares about our environment. Using many muted color variations of green, as well as striking pinks, purples, and yellows with an abused, scratched stylizing of the ads, enhances the goal.
Note: This is student work
Also received a student silver Addy for project
Also received a student silver Addy for project