Established in 1660, Falmouth stands as the second-largest municipality on Cape Cod today. Of the town's 54 square miles, 19% is water. The system portrays the elegance of Falmouth's landscape coupled with its roots in early 19th century American history. 

Falmouth's landscape primarily consists of beaches, which are unique in the way they feel. Falmouth's beaches are vast and light, comprised of white sand and broad horizons. The identity aims to portray the feeling, or experience, of Falmouth's landscape rather than literally depicting it. Through the modern interpretation of historic colors, carefully selected typefaces, and abstract textures, the identity celebrates the distinct beauty and charming character of the town of Falmouth.