What is the difference between one nut brand or another? Personality. I focused on creating a brand voice and characters that spoke to a target audience of young males- specifically ages 18- 30.

Characters consist of:
Salty- A peanut with a lot of moxie and dry, ahem, salty exterior.
Glazed- A walnut that is glazed, in more than one sense.

The app is a simple app that capitalizes on the juxtaposition of sweet (glazed) or salty (sarcastic/dry) comebacks. 

Enjoy the contrast.