BOSE AUTOMOTIVE + PERFORMANCE SERIES
AUTOMOTIVE HOME & SUB-BRAND MICROSITE | WEB DESIGN + ART DIRECTION
Bose Audio designs premier sound systems for a wide range of vehicles. Our task was to drive greater online visibility for the brand among auto manufacturers and car enthusiasts.
THE BOSE AUTOMOTIVE HUB.
The challenge in designing the Bose Automotive homepage was to give it a distinct visual style while still feeling like part of the overall Bose brand. A dark, restrained palette gives the brand a sophisticated feel. However, the friendly, intriguing imagery and video invites the audience to explore more. The hub includes an interactive tool to help users find automobiles that feature Bose audio and provides links to microsites that focus on three other Bose Automotive lines.
Bose Performance Series Site
The Performance Series microsite uses full screen video to pull the viewer in.
FLAT PERFORMANCE SERIES HOME PAGE
Mobile Page Layouts
Expansion from original site design featuring multiple cars on the "portfolio" page
All work done was completed under the title of art director at CommCreative (Commonwealth Creative Associates) and rights belong to Bose Automotive
