Fresno State Athletics in conjunction with University Advancement launched its Just the Ticket to Build Our Community marketing campaign, the first phase of a major University marketing mission aimed at communicating that the university and community are stronger together.
The campaign also epitomizes Fresno State President Joseph I. Castro’s mission of having academics and athletics rise together to promote a greater mission of student success.
Fresno State Athletics is seen as the “porch light” of the University – a shining beacon of school spirit that gets alumni, students, prospective students, community members and donors engaged and excited about Fresno State. The poster, a football schedule, was a tool to promote school spirit and pride to this broad audience.
What would have historically been a poster simply promoting ticket sales became a visual representation of the community’s role in the impact of student-athletes. By infusing regional imagery into the chest of the football player, the design successfully communicates that community is what fuels student-athletes, who impact the Valley as the next generation of leaders.
