CASTING OFF
OPPORTUNITY: Encourage men 15-45 years-of-age to wear a life jacket when boating or playing water sports.
OUTCOME: A great audience response with almost 1,000 video views on YouTube in 3 months and positive press in trade publications.
OPPORTUNITY: Encourage men 15-45 years-of-age to wear a life jacket when boating or playing water sports.
OUTCOME: A great audience response with almost 1,000 video views on YouTube in 3 months and positive press in trade publications.
30-second spot
30-second radio
10-second radio spots
Print ads
