Cadence - Logo Design Concept

Logo design concept and a tagline for a new Townhome development: I was asked to present a design concept for a logo for a new townhome in Laurel Crossing named "Cadence" which means harmony and balance - especially in music and dance.

The tagline "Harmonious Living" together with the swirling pattern of the logo next to the organic script font of the logotype "Cadence" conjure up the rhythmic flow in dance, poetry or music.

Although this was a very successful presentation, the client chose to go in another direction.