The following work is a sequel to the Singapore Airlines No Detail Too Small campaign. The work features tiny food artist Yukiko Hasada from Bistro Miniature. Five airline dishes, from five different parts of the world, were recreated in miniature scale to demonstrate Singapore Airlines' meticulous attention to detail.
Behind the scenes interview with Yukiko Hasada
THANK YOU FOR VIEWING
Client: Singapore Airlines
Advertising Agency: Dentsu Möbius
Miniature Food Artist: Yukiko Hasada
Advertising Agency: Dentsu Möbius
Miniature Food Artist: Yukiko Hasada
Creative Director: Mike Middleton
Associate Creative Director: Matthew Crescenzo
Art Director: Mustapha Zainal
Copywriter: Zee Yeo
Art Director: Mustapha Zainal
Copywriter: Zee Yeo
Senior Account Director: Jessica Beaton
Account Director: Sandra Lee
Account managers: Xin Rong Ng, Noreen Tjindra
Account managers: Xin Rong Ng, Noreen Tjindra
Director: Matthew Horrex
Production House: Chimney Singapore
© 2017 Matthew Crescenzo
© 2017 Matthew Crescenzo
