Febreze MENA wanted to show the real power of Febreze compared to ordinary household methods of getting rid of bad smells. While air fresheners only mask bad smells, Febreze has odor eliminating technology that eliminates and replaces them.
So Febreze set out to do the impossible – to show the Saudi market that they no longer have to be afraid to have bad scents in their homes and cars.
Winner of a Silver Effie 2016, below in the case study video.
