BRIEF:

The Village Store opened in Sydney in 2014 as a place to provide a meticulously edited mix of special objects, with an emphasis on how we live our daily lives. Striving to source goods that have a subtle yet distinctive impact, The Village Store believes in the importance of independent designers and artisans, and their individual outlook on the world.

SOLUTION:

We built The Village Stores brand language upon a strong foundation from day one. It’s a carefully curated palette, with special focus on unique beauty, and an appreciation of the classics. The bright yet sun-faded colours and structural shapes are suggestive of the stores Art Deco architecture and the city’s ocean waves. The accordion fold look book encompasses this idea with the products arranged in a playful, kaleidoscopic layout against a bright sand-like background colour.

SCOPE:

– brand guidelines
– look book
– stationery
– store signage
– branded collateral
– website