Pennywise Investments is a wellestablished personal ‘wealth building’ or ‘wealth creating’ consultancy withover 250 clients in the South West region. Introducing their unique service offerinto the Perthmarket required CreativeADM to re-invigorate and expand on the existing brand.The positioning strategy focussed onPennywise as a leader in building impartial strategies around their clients’individual circumstances to empower them to make informed decisions forlong-term wealth creation.