Boys & Girls Clubs of the Twin Cities came to Permanent to brand, market, and launch their annual Treasures benefit celebration, held at the newly constructed Target Field. The event featured an elaborate banquet, fashion show, and live auction. I was tasked with creating a simple yet elegant identity for the event that also adhered to the current B&GC branding. I also created a 12-page invitation booklet that was sent to every prospective attendee, a donation splash page, and several event advertisements for both print and web. The identity itself was projected on numerous surfaces and devices throughout the facility, including it's 101x57 ft. jumbotron!