Puebla is one of the most important colonial cities in Mexico. Because of all of its architecture and barroque art, this city has become one of the favorite places to visit for tourists all over the world. The Geofilter is inspired by the contrast of its architecture. The colors represent the Talavera, an old type of pottery created in Puebla.

The Geofilter was approved by the Snapchat team on July 2015, becoming the first Geofilter available in the city.