Promotional, Point of Sale and Advertising Material
I was asked to design a simple character, using the company's house colours (pink and yellow) to help promote and market their Debt Management services.
The brief expanded to include a partner for the main character, and eventually children too.
Below are a few initial broad design ideas to help the client home in on what he wanted, followed by the final illustrations of the preferred character set.
Bendy Man design
Young couple design
Retro Coin Money Man idea
Blobby couple
The client liked the softer, blobby couple, so I went on to produce the final illustrations below.
