The challenge in designing the 2016 Rox Volleyball Catalog is that there had not been a catalog published since 2012. This meant the new Rox Volleyball catalog had to be something fresh, edgy, eye catching, and distinctively Rox. This meant no ordinary layout of products. 

A captivating layout was successfully created through the combination of a clean layout of text and images, and the use of oversized models to grab the viewers’ attention. The use of large models also helped display the detail in these fun jersey designs and created a catalog that resembles more of a look book than a mundane product catalog.