Challenge:
Take a cause you believe in and create an impactful message using the power of design to draw awareness from a chosen audience. You want to educate, communicate, motivate, and inspire your audience to take notice & effect change. Must be inexpensive to produce.
Solution:
For this assignment, I chose to create awareness for something I’m often guilty of which is disconnecting from technology. The goal of these posters is to remind people to get their head out of their apps, put down their phone and give someone the gift of their full attention.
To appeal to an audience of both young and old I decided to pick a bold, bright color palette to attract attention. The typeface, Neuzeit Grotesk, was chosen for its sturdiness and simplicity. Playful copy is used to draw the audience in.
In addition to the front of the poster, I have also included a diecut of a present shape. The present shape plays on the idea of “giving someone the gift of your full attention.” The user is intended to take a copy of the poster home for themselves so they can use it in their daily lives.
