Online reviews matter today, especially in the hospitality industry. So, if hotelier have not paid attention to this aspect of the hotel on review websites then it is high time for them to shift their focus and find out what the customer truly wants. Travelers in the present time consider seeking a second opinion from online reviews while booking accommodation. It has become an essential source of information and most travelers place their trust more on them rather than any other marketing strategies used by hotels. Today potential guests are turning to Online Travel Agencies (OTAs) and review sites like never before. The given info-graphic below details the effects of online reviews and social media on the hospitality industry and how and why hoteliers should respond to such reviews.
