Project Summary:
The Rainy Day Toys logo proposal presentation involved developing a logo for a small, independent wood making toy company in Wisconsin. After developing the logo, a revised and final presentation is developed in order to propose these changes professionally and compare different measures of success for the new logo.
Final Slides:
Rainy Day Toys (Original) Presentation:
This original presentation of the The Rainy Day Toy's logo is where the final presentation was inspired from. Over a course of various revision steps, this presentation evolved into the top, final presentation for this RDT company.
References:
Adams, S. (2015). Foundations of Branding for Designers. Retrieved November 22, 2016, from https://www.lynda.com/sdk/Design-Color-tutorials/Foundations- Branding-Designers/363131-2.html
Alseeger. (2009). Madison [Digital image]. Retrieved December 1, 2016, from
https://pixabay.com/en/madison-wisconsin-cityscape-1184070/
Best, K. (2006). Design management: Managing design strategy, process and implementation. Switzerland: AVA Publishing.
Chadlandman. (2015). Child [Digital image]. Retrieved December 1, 2016, from
https://pixabay.com/en/puddles-child-kid-water-fun-1497518/
Color-hex. (2016). Color Palettes Color Schemes. Retrieved November 22, 2016, from http://www.color-hex.com/color-palettes/
Condesign. (2016). Light Gift [Digital image]. Retrieved December 1, 2016, from
https://pixabay.com/en/gift-gift-parcel-christmas-packed-1760899/
Diego_torres. (2013). Rain Drops [Digital image]. Retrieved December 1, 2016, from
https://pixabay.com/en/water-prioda-drops-rain-815271/
Hoefler. (2016). Hoefler & Co. Retrieved December 01, 2016, from http:// www.typography.com/collections/serifs/
Learning Express Toys of Madison. (n.d.). Retrieved July 15, 2016, from https:// learningexpress.com/stores/madison
Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design: A whiteboard overview. Berkeley, CA: New Riders.
Pexels. (2016). Gift [Digital image]. Retrieved December 1, 2016, from
https://pixabay.com/en/gift-gift-parcel-christmas-packed-1760899/
Pexels. (2016). Wood [Digital image]. Retrieved December 1, 2016, from
https://pixabay.com/en/decoration-floor-parquet-pattern-1846849/
[Recorded by S. Peck]. (2014). A Likely Story [MP3]. Retrieved December 01, 2016, from http://westarmusic.sourceaudio.com/#!details?id=6855218
Playthings Toy Store. (2016). Retrieved July 16, 2016, from https:// www.playthingstoystore.com/
Toys"R"Us/Babies"R"Us - Toys. (n.d.). Retrieved July 17, 2016, from http:// www.toysrus.com/shop/index.jsp?categoryId=2255956
Unsplash. (2013). Store [Digital image]. Retrieved December 1, 2016, from https://pixabay.com/en/shop-window-showcase-display-store-768499/