United Way community campaign
Media and Marketing
Media and marketing activities are key to promoting the annual United Way campaign to donors, volunteers and other supporters. I serve as editorial manager, writer and editor.
All of the materials and messaging were created to complement that year's campaign theme, 'Give. Change a life. This ad was one of several produced that featured testimonials of people who benefited, from a program, funded through the United Way. Paul was a retiree who after receiving help, was eager to give back and volunteered with seniors like himself, at the Chinese Community Center.
