One Road for All. I created and designed this overarching title & logo to underpin many of Kent's road safety campaigns. The first campaign was 'Share the Road Safely', a simple message of tolerance and patience to reduce road accidents, resulting in a 38% visitor increase on Kent Councils road safety website. The simple 'split-screen' device to express sharing the road was translated to TV, cinema, outdoor, press, radio, social, online advertising and microsite.

Speak Up campaign. Kent Council's aim was to encourage the 16-24 audience to Speak Up if a friend's driving makes them feel unsafe & ultimately reduce road accidents. The main imagery on posters, leaflets and press featured a voiceless victim of a road accident. However, to really engage the young audience, a more dynamic online approach was required. A series of short in-car scenarios were created that young people could relate to in a tongue-in-cheek manner. To kickstart the campaign a mute version of the first film was aired on social media and viewers had to guess the main characters dialogue to win £500 worth of driving lessons, car maintenance costs or fuel vouchers.